Your Sales Accelerator.


You don't know what you don't know. Understanding customer behavior can be counter-intuitive and may need proven tools, processes and techniques. We use Agile Product Management best practices to drive innovation. This allows us to help you develop better products, tell your story better, increase sales and ensure profita​bility.

Benefits of working with CDI

Improved Sales

We help you develop product stories that ensure your investments in Sales are worthwhile. By understanding very specific impacts, we can help you speak to your market in a way that really resonates and leads to sales.

Risk Reduction

Reduce risk by understanding your customer’s actual behaviors, rather than your t​eam's intuition. We reduce the problem that many Founders experience by making investments before deeply understanding the problem that customers face, saving them from painful pivots later.

Market Traction

 By proving value before investment in development you create a product that resonates with your client buyers.  This takes the guesswork out of planning for growth by establishing an in-demand product right from the start. If your product already exists, then we help you pivot to a more proven and powerful concept.

Examples of Services We provide

Customer Disc​overy

We work with existing customers, potential customers and recently lost deal contacts to understand their needs and how it impacts their results.

Team Coaching

I can work with your existing team and guide them through any of the above. Sometimes you need a person who has been there before to get them started.

Building Analytical Dashboards.

By understanding the market, customers preferences and buying patterns we can validate product direction. This de-risks your investment in new technology and provides an inspiring roadmap for sales, marketing and development teams.

Product Roadmap Development.

As an extension of understanding the problems clients face, determine some specific product ideas that will make an impact. With decades experience in leading outsourcing software projects, I have worked with hundreds of clients to help them define their growth journey.

Win/ Loss Analysis

We use a best practices approach to interviewing clients and stakeholders of recent sales lost. As a 3rd party to the sales team, we gain key insights and identify patter​ns that lead to better understanding. Competitor analysis typically becomes part of these projects too.

Our Background

Innovation Specialists  

Jeff has been in the software innovation field for 20+ years as a Sales Architect, where he works with clients and helps them build their vision. He has worked for Fortune 500 companies, single person companies, and many in between. He uses a broad background selling to a technical audience to frame, understand and build solutions for pervasive issues. He has helped shape dozens of SaaS platforms by being the bridge between the business stakeholders and the technical solution. Having a cloud architecture background has allowed him to talk about the art of the possible while digging deep on customer problems. CDI has a deep bench of talent to assist on projects as needed.


Our Clients

Developed MVP of SaaS platform using Industrial IoT and Machine Learning for anomaly detection and alerting. Company later sold to a large investor for continued development.

CAHill TECH, inc. Built analytics practice to guide product marketing and development. Developed prize winning innovation with v2.0 release.

Market research and analysis setting the foundation for investment in the USA market. Established effective foundation for sales and marketing.

Contact us today for a free consultation. 


Call us today to discuss how we can help your momentum in the market:


East Amherst, NY 14051